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Virtual Free Event
SPARK Online
Free to attend, no travel required - just the insights, launches, and connections that move your AI search strategy forward.
Event Agenda - September 22, 2026 9:00 AM PT | 12:00 PM ET
9:00 AM - 9:50 AM PTOpening Keynote with Jim Yu and Lemuel Park
9:50 AM - 10:30 AM PTCustomer Panel with Ran Van Riper
10:30 AM - 11:15 AM PTLatest BrightEdge AI Search Certification (Includes a Break)
11:15 AM - 11:30 AM PTClosing Remarks
Our speakers
Hear from BrightEdge customers, industry experts, and executives who are redefining what is possible with AI search and SEO.
‹
Anna Mariani
SEO/GEO Digital Marketing Manager
Brian Zander
VP Marketing
Michael Dobbs
SVP, Head of SEO & LLMO
Ron Weber
Senior Director of Web and SEO
Jim Yu
CEO
Lemuel Park
CTO
Ran Van Riper
Chief Customer Officer
Angela Renahan
Senior Manager
›
SPARK Online Certification: BrightEdge AI Professional Advanced Certificate
BrightEdge Certifications
New at SPARK Online: Hands-on Advanced Certification for SEO professionals and digital marketers ready to move beyond the basics. Walk through a real workflow to see where your brand shows up across search and AI, spot gaps versus competitors, and turn those insights into action, then complete a quiz to earn your BrightEdge Advanced Certification.
Bonus
Walk away with more than a badge, every completer gets a ready-to-use checklist to apply straight to their own search strategy.
Already certified? This introduces new product capabilities, not a repeat.
What to expect?
01
Keynote: Join Jim Yu, CEO of BrightEdge, for a forward-looking perspective on how AI is reshaping search, discovery, and the path to purchase, and where brands should focus next.
02
Product Launches: Get an exclusive first look at the latest BrightEdge innovations with Lemuel Park, CTO. See new capabilities in action and discover what they mean for your AI Search Strategy.
03
Customer Panel: Hear directly from leading brands about how they're adapting to AI Search, measuring visibility, and turning emerging opportunities into business impact.
04
Certification: Take part in the latest BrightEdge AI Search Certification with a 30-minute hands-on workflow followed by a 15-minute quiz. Walk away with a new credential and practical skills you can put to work immediately.
05
Takeaway Checklist: Certification attendees will receive an exclusive, ready-to-use checklist designed to help you apply what you learned and take the next step in your AI Search strategy.
For any additional queries, please contact event_planning@brightedge.com.
More speaker announcements and event updates will be rolling out in the weeks ahead.
Please fill the form to register
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✦ AI Search & AEO
- AI Hyper CubeNext-gen AI demand intelligence
- AI CatalystAI-accelerated content strategy
- AI Agent InsightsTrack & analyze AI Agent activity
- Agent Edge NewOptimize & serve AI-ready content
- MCPConnect BrightEdge to your AI stack
Analyze
- Keyword ResearchFind keywords driving demand
- Competitive AnalysisCompare rankings against competitors
- Live TrendsSurface emerging opportunities
- Site AuditTechnical health check & fixes
Optimize
- On-page SEOPage-level optimization recommendations
- Content CreationAI-assisted content briefs & drafts
- Site Agents SuiteAutomate technical SEO for search
- SEO CopilotAI assistant for SEO tasks
Measure
- Custom ReportingBuild bespoke reports
- Traffic ReportingBrightEdge GSC Reporting
- Keyword ReportingRank tracking & performance
- Analytics ReportingIndividual page performance
Platform Capabilities
- OverviewEverything BrightEdge can do
- Mobile SEOMobile-first indexing & tracking
- Local SEOManage and improve local rankings
- IntegrationsCMS, analytics, & third-party tools
- Chrome ExtensionOn-page SEO insights in your browser
✦ AI Search & AEO
- Win in AI SearchRank & appear in AI-powered search
- Optimize for AI Overviews NewGet featured in Google AI Overviews
- Optimize for ChatGPT NewGet featured in ChatGPT
SEO & AI Search
✦ AI Search & AEO
SEO & AI Search
✦ Spark
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✦ AI Intelligence
- Weekly AI InsightsWeekly AI search intelligence
- AI Market Pulse Summary NewReal-time AI market intelligence
✦ New Products
- AI Hyper CubeNext-gen AI demand & intent intelligence
- AI CatalystAI-accelerated content strategy
- AI Agent InsightsTrack & analyze AI Agent activity
- Agent EdgeOptimize & serve AI-ready content
- MCPConnect BrightEdge to your AI stack
✦ AI Solutions
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