SHARE OF VOICE | BrightEdge

A single Source of Truth for Competitive SEO Reporting

Rankings alone no longer show who is truly winning in search. AI overviews, device behavior, and fragmented SERP features have made performance harder to measure and compare across global teams. BrightEdge Share of Voice solves that complexity with one enterprise-ready metric, factoring in click intent, device behavior, and AI impact. The result is a clear, actionable view of competitive visibility that leaders can use to benchmark performance, align teams, and make smarter decisions.

A Single, Accurate Performance Score

Competitive Measurement That Reflects How Google Actually Works

Search results pages look fundamentally different than they did a few years ago, and measuring competitive position has gotten more complex. Share of Voice is built for that complexity. Real, updated click curves reflect how users actually interact with results today. AI Overview presence is factored into your score. Mobile and desktop behavior are broken out separately. Branded and non-branded intent are treated distinctly.

AI Overview Impact

Quantify How AI Overviews Are Impacting your Market Share

When an AI Overview enters a results page, it reshapes the competitive landscape for every result below it. Share of Voice lets you filter your entire competitive analysis by AI Overview presence, so you can see your share and your competitors' share specifically in the moments when AI is in the room—and when it isn’t. For SEOs, that distinction drives smarter targeting decisions. For marketing leaders, it turns an abstract SERP shift into a concrete, quantifiable competitive signal.

Competitive Benchmarking

See What Moved, What It Means, and Where to Focus Next

Share of Voice tracks your position week over week, so shifts in your category surface immediately, not in a quarterly review. When your trend line moves, the Gains and Losses view shows exactly what caused it, breaking movement down to the specific URLs and keyword clusters driving the change, with SOV score, search volume, and rank side by side. And Recommendations built directly into the view tell your team exactly where to focus next, whether that’s reversing a dip or extending a lead.

Insight to Action

One Click from Insight to Action. One More to Reporting.

When you spot a shift in the data, Share of Voice doesn’t send you to another tool to figure out what to do about it. Instead, thanks to BrightEdge’s integrated platform, you simply click into any URL to see the exact keywords driving the change, researching the full opportunity in Data Cube X, or creating new content with Content Advisor. With one click from a report, you can share your performance with your team or your leadership. The signal, the response, and the reporting live in the same place. Marketers execute with speed. Marketing teams get consistency. Everyone stops losing time switching between platforms to turn an insight into a plan.

Ready to See Your Full Competitive Picture on Google Search?

Share of Voice is available now for BrightEdge enterprise customers. Talk to your CSM to get started, or request a demo to see the most complete view of your competitive position in Google search.

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