BrightEdge Spark 26 | BrightEdge
SPARK LIVE 2026 - Highlights and Key Takeaways
Optimize Once, Win Everywhere.
SPARK Live 2026 brought together leading brands and industry experts to explore how AI is reshaping search and content discovery.
From SEO to AEO and beyond, the event highlighted how a unified strategy can maximise visibility, performance, and impact across every digital touch.
San Francisco
Hyatt Regency, San Francisco
5 Embarcadero Ctr, San Francisco, CA 94111
Agenda
019:30 - 10:00 AM Registration
010:00 - 11:00 AM Opening keynote & Product keynote
011:00 - 12:00 PM Customer panel discussion featuring 3-4 customer speakers (panelists to be announced)
012:00 - 01:00 PM Lunch & Networking
01:00 - 04:00 PM Breakout sessions: Certifications & hands-on demos (includes a break)
04:00 - 05:00 PM Live Edgie Awards Ceremony
04:45 - 06:00 PM Reception with Networking
New York
Jay Conference Bryant Park - Conference Center NYC
109 W 39th St 2nd Fl, New York, NY 10018
Agenda
019:30 - 10:00 AM Registration
010:00 - 11:00 AM Opening keynote & Product keynote
011:00 - 12:00 PM Customer panel discussion featuring 3-4 customer speakers (panelists to be announced)
012:00 - 01:00 PM Lunch & Networking
01:00 - 04:00 PM Breakout sessions: Certifications & hands-on demos (includes a break)
04:00 - 05:00 PM Live Edgie Awards Ceremony
04:45 - 06:00 PM Reception with Networking
Featured speakers
Hear from BrightEdge customers, industry experts, and executives who are redefining what is possible with AI search and SEO.
Kari Beaulieu Group Product Manager (SEO)
Jim Yu CEO
Lemuel Park CTO
Angela Renahan Senior Manager
Ran Van Riper Chief Customer Officer
Michelle Maret Customer Success Manager
Leslie Edwards Global SEO Manager
Joseph Page SEO Manager
Sari Elzweig Director, SEO & AI Discoverability
Chris Philp VP SEO Lead
Brad Neelan Global Head of Search & AI-Powered Digital Media
Ander Frischer SEO and AEO Lead
Access your BrightEdge SPARK Live Certifications
Participants of SPARK Live 2026 can download their certifications and showcase their achievements.
BrightEdge AI Certification
Enrolment Code : Website26
ENROLL NOW →
BrightEdge AI Advanced Certification
Enrolment Code : Website426
ENROLL NOW →
What Happens After you Enroll? New to BrightEdge University?
You'll receive a welcome email with your username and login details. Your certification will appear under "Not Started" in your dashboard — ready when you are.
How to Download Your Certificate
- Log In
Log in to BrightEdge account and click "Settings" - Click
Click on "Get Certified" - Achievements
Click on "Achievements" in the top banner of the training system page - Download
To get a PDF version of your certificate, go to the "Certificates" section and click on "Download" to the right of the course name. - Showcase
You can also showcase your certification on LinkedIn by accessing the Badge Showcase section and clicking the share icon below your badge
Key Takeaways
Opening Keynote: The Shift to AI-Driven Search
The day opened with a clear message – AI agents are already reshaping how users discover content. As search evolves, brands that adapt quickly will gain a measurable competitive edge.
Product Keynote: Innovation with Real Impact
We introduced AI Hypercube, Share of Voice V2, and AI Agent Insights – new capabilities designed to give marketers a clearer, more actionable view of performance in AI-driven search environments.
Product Deep Dive: From Insight to Execution
Through real-world workflows and use cases, attendees saw how these innovations translate into action – enabling smarter content decisions, improved visibility, and stronger performance outcomes.
Certification Program: Building Future-Ready Teams
Hands-on certification sessions equipped attendees with the knowledge and skills needed to scale success in an AI-first search landscape.
Edgie Awards: Celebrating Excellence in Action
The event concluded by recognizing teams and individuals driving innovation and measurable impact across digital and search performance.
Networking: Where Conversation Drives Opportunity
From structured discussions to organic interactions, SPARK created space for meaningful connections, idea exchange, and collaboration.
What our Attendees are Saying
BrightEdge Spark 2026 was an incredibly valuable experience for our team at Gusto. The conference brought together forward-thinking leaders across search and AI, and provided actionable insights on how the landscape is evolving with LLMs and AEO. We especially appreciated the opportunity to share our work and learn from peers across leading brands. Being recognized with an Edgie Award in the Innovator category made the experience even more meaningful. Kudos to the BrightEdge team for hosting a well-organized, high-impact event -- we’re excited to continue partnering and pushing the boundaries of search innovation.
Several of our clients use Brightedge and we were so glad to attend the event to help understand how to leverage the tool to its full capacity and help the clients stay at the top of their respective industries.
Breakouts and Certifications
SPARK Live attendees had the opportunity to choose how they invest their time through certification-based learning, breakout sessions, or a combination of both.
BrightEdge Certifications
Certifications at SPARK Live help practitioners build hands-on expertise across SEO, content, and AI-driven search (AEO) using the BrightEdge platform. This year marks the first introduction of an AI-focused certification, designed to prepare customers to use BrightEdge AI-powered platform capabilities.
BrightEdge AI Certificate
Build a strong foundation in AI-powered search, visibility, and performance using the BrightEdge Platform. Ideal for marketers evolving SEO and content strategies for AI-driven discovery.
BrightEdge AI Advanced Certificate
Dive deeper into advanced AEO and SEO frameworks, real-world applications, and strategic execution of AI across search and digital channels using BrightEdge. Designed for experienced practitioners leading AI initiatives.
Ask Me Anything & Customer Success Sessions
Join interactive, open-format sessions with BrightEdge experts and the Customer Success team. Bring your questions, explore real-world challenges, and get practical guidance on using BrightEdge more effectively across SEO, content, and AI-driven search.
Why attend?
- Learn how AI is reshaping search and what winning strategies look like in 2026
- Hear real customer stories and proven strategies driving measurable growth
- Build practical skills through hands-on workshops and training
- Connect with 200+ SEO and digital marketing leaders facing the same challenges
Registration is now closed
Thank you for the strong interest in BrightEdge SPARK Live 2026. Registration for both the San Francisco and New York events is now closed.