Introducing BrightEdge AI Catalyst: Innovating to Give You Complete Search and AI Visibility | BrightEdge

Jim

M
Posted 1 year 3 months ago
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9 min read

We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay ahead.

Today, together with our customers, we are making a monumental step forward as we launch BrightEdge AI Catalyst.

For The First Time Ever: Get the Complete View of Your Brand Across Traditional and AI Search

As AI and Search accelerates how brands are perceived and perform, I am proud to announce that our customers now have access to the first comprehensive solution that enables brands to influence their presence across multiple generative AI search engines.

Customers can track their digital footprint and track, understand, and optimize their presence across all aspects of search, from core and traditional search through to multiple Generative AI search engines.

And It Is All in One Enterprise-Grade Platform!

Building on our history and foundations in AI and data-driven insights, BrightEdge AI Catalyst allows brands to instantly amplify impact, outperform competitors, and confidently navigate AI search engines, including ChatGPT, Perplexity, and Google's AI Overviews.

At the heart of our customer success approach are three core principles: Inspiration, Innovation, and Impact.

These principles guide our commitment to empowering marketers with the tools and insights they need to succeed in today's dynamic landscape.

Let me share some more context on how we got to today!

The Transformation Is Here as Billions of People Turn To AI

I find it super interesting that people are increasingly trusting in AI technology.

Research from Attest reveals that 68% of consumers trust information from Generative AI, with 41% having more confidence in AI search results than paid search listings. As these AI engines are growing fast monthly, each has its own interface and logic, and each shapes perceptions of brands in different ways.

BrightEdge Generative Parser ™ data shows that March referral traffic from these AI-first search engines continues to grow significantly.

However, while Google still dominates the industry with a 92% market share and optimizing for AI Overviews is always your first step, it shows that more and more brands are being discovered and interpreted across multiple AI platforms, each with their own:

Furthermore, some platforms will position your brand negatively; many leave you out entirely.

The Era of AI Inevitability

AI is actively shaping what customers know, trust, and believe. People are not just searching anymore; they are asking AI and AI is giving an opinion.

This represents a fundamental shift from focusing on just search rankings to understanding how AI presents brands.

Introducing BrightEdge AI Catalyst

I am thrilled to announce BrightEdge AI Catalyst, enabling brands to see where and how they are perceived everywhere it matters by AI engines.

Building on our two-decade history of pioneering innovation in search and AI markets, we are providing our customers with a unified overview of where they are winning and losing in key conversational moments across critical AI platforms.

But it is not just visibility that matters.

It is the proven performance results delivered with action from AI.

By leveraging billions of historical and real-time data points, customers can act around crucial revenue-generating touchpoints across both traditional search and AI search.

The AI Catalyst Advantage

Cross-Platform Visibility
Monitoring brand performance across multiple AI platforms has become increasingly complex. That is why we developed Catalyst to provide unified cross-platform visibility:

AI Search Behavior Insights
Understanding how audiences use AI search platforms often leads to ineffective content strategies. Marketers can now bridge the gap between understanding AI search behaviors and prompt research:

Multi-Platform Optimization
Creating separate content strategies for each AI platform is inefficient and costly. As marketers face resource constraints—especially when trying to optimize for multiple AI platforms simultaneously—we have placed efficiency at the core of this innovation:

Real-Time Intelligence
The AI search landscape evolves weekly, if not daily, and keeping pace with change is hard:

AI-Influenced Journey Mapping
Understanding the customer journey has always been crucial, but AI has fundamentally transformed how customers discover and engage with brands:

The Full Picture: AI-Driven Brand Perception and Driving Performance

AI Catalyst gives brands the complete picture of how AI highlights their brand—where they appear, where they do not, and how they are presented.

But it also does much more by connecting the data dots:

Learn more about BrightEdge AI Catalyst here: https://www.brightedge.com/ai-catalyst

This is Your AI Moment – Let Us Guide You

AI is rewriting the rules of search. We are not just keeping up—we are leading the way. And we are here to make sure you do not get left behind.

And there is more.

With GSC Reporting, we are helping you answer the question every leader is asking: How is AI impacting my existing Search business? Now, you can finally measure that directly. And with the new BrightEdge Chrome Extension, we are putting real-time optimization into your workflow so that every page, update, and decision happens with AI insights behind it. This empowers you to act at the speed that AI demands.

This Is What Enterprise AI Is: Connected, Actionable, And Built for Impact.

Together with our customers, we are not just adapting to AI—we are building the capabilities to win. Let us keep pushing forward to shape the future of search and AI.