Starting this week, we will take an occasional walk down memory lane to re-visit our immensely successful industry event BrightEdge Share 11. The event featured amazing thought-leadership from the likes of Facebook, Microsoft, Adobe and Gap. Much of the content dealt with the fast-changing nature of digital marketing which should strike a chord with marketers trying to make sense of the changes in user behavior and the resulting response by companies like Google, Facebook and Bing. Every other week, I'll share a couple of sessions from the heavy-weights at Share 11 including:

## Jim Yu's keynote on the future of digital marketing

The keynote by our CEO Jim Yu discusses the trends in digital marketing that call for an integrated approach to managing sites, search and social media. Jim talks about the tectonic shifts in search, the phenomenal rise of social signals, and how these present opportunities for marketers. Personally, I find the keynote quite prophetic given the recent spate of search engine algorithm changes like Google's [Search, Plus Your World](http://googleblog.blogspot.com/2012/01/search-plus-your-world.html "Search, plus Your World") and introduction of [Google+ Local](http://googleandyourbusiness.blogspot.com/2012/05/helping-people-discover-and-share-local.html "Helping people discover and share local businesses with Google+"). Hope you find this keynote useful. If you do, please share using the buttons below!

### ✦ AI Search & AEO

- [AI Hyper Cube Next-gen AI demand intelligence](/content/ai-hyper-cube/index.html)
- [AI Catalyst AI-accelerated content strategy](/content/ai-catalyst/index.html)
- [AI Agent Insights Track & analyze AI Agent activity](/content/ai-agent-insights/index.html)
- [Agent Edge New Optimize & serve AI-ready content](/content/agent-edge/index.html)
- [MCP Connect BrightEdge to your AI stack](/content/brightedge-mcp/index.html)

### Analyze

- [Keyword Research Find keywords driving demand](/content/products/s3/data-cube/index.html)
- [Competitive Analysis Compare rankings against competitors](/content/products/s3/share-of-voice/index.html)
- [Live Trends Surface emerging opportunities](/content/products/instant/index.html)
- [Site Audit Technical health check & fixes](/content/products/s3/contentiq/index.html)

### Optimize

- [On-page SEO Page-level optimization recommendations](/content/products/s3/recommendations/index.html)
- [Content Creation AI-assisted content briefs & drafts](/content/products/content-advisor/index.html)
- [Site Agents Suite Automate technical SEO for search](/content/products/site-agents-suite/index.html)
- [SEO Copilot AI assistant for SEO tasks](/content/products/s3/copilot/index.html)

### Measure

- [Custom Reporting Build bespoke reports](/content/products/s3/storybuilder/index.html)
- [Traffic Reporting BrightEdge GSC Reporting](/content/brightedge-google-search-console-reporting/index.html)
- [Keyword Reporting Rank tracking & performance](/content/products/s3/keyword-reporting/index.html)
- [Analytics Reporting Individual page performance](/content/products/s3/page-reporting/index.html)

### Platform Capabilities

- [Overview Everything BrightEdge can do](/content/products/index.html)
- [Mobile SEO Mobile-first indexing & tracking](/content/solutions/mobile/index.html)
- [Local SEO Manage and improve local rankings](/content/products/local-seo/index.html)
- [Integrations CMS, analytics, & third-party tools](/content/products/integrations/index.html)
- [Chrome Extension On-page SEO insights in your browser](/content/chrome-extension/index.html)

### ✦ AI Search & AEO

- [Win in AI Search Rank & appear in AI-powered search](/content/win-in-ai-search/index.html)
- [Optimize for AI Overviews New Get featured in Google AI Overviews](/content/optimize-for-google-ai-overviews/index.html)
- [Optimize for ChatGPT New Get featured in ChatGPT](/content/optimize-for-chatgpt/index.html)